Branding and Planning

Marketing Materials Checklist and Self-Assessment

High quality marketing materials play a big role in any business or organization. Whether it's pamphlets, business cards, signage, or logo merchandise, evaluating their effectiveness on a regular basis is key. In this free tool, you'll thoroughly assess your existing marketing materials. Uncover what's hitting the mark, pinpoint elements in need of a major facelift, and discover any essential materials you might have missed! 
 

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The Four Touchpoints of Brand Consistency Assessment

The Marketing Shop has designed this assessment  tool to assist you in gauging your brand consistency across the four key touchpoints: Print, Electronic, Physical, and Human Factor. These worksheets will allow you to evaluate your performance in each of these four areas. 
 

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Tips & Guidelines for Naming Your Business

Naming your business is worth taking the time to get it right. In this free resource, you'll learn some useful tips and guidelines to follow as you embark on this important journey, ensuring that your business name not only reflects your brand's essence but also becomes a cornerstone of your success. 
 

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Top 10 Current Trends in Logo Design

Wondering how your brand stacks up to current logo trends? Take a peek at this free resource - a look into what is trending in branding and logo design today. Think you might need a brand refresh? Look no further, we can help!
 

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When Is It Time To Rebrand My Company?

Rebranding your company or organization can be a significant undertaking. It can involve changes to your name, logo, messaging, and overall brand identity. There are certain markers you can watch out for that may indicate it is time for a rebranding. Download this free tool to see the signs that it might be time to update. We can help if you find yourself in need of a rebranding! 
 

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Monthly Marketing Activities Journal

Download this FREE monthly journal to jot down and keep track of your marketing plans and ideas throughout the year. Planning ahead for marketing is critical! This journal can be filled out electronically or printed and filled in. It can also be used to have your team brainstorm and add their own different and creative ideas. 
 

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